On Target: How the World's Hottest Retailer Hit a Bull's-Eye

When was the last time you actually sat down to read a non-fiction book?!  This was the questions my professor asked us the first week of classes.  My response: Not in a while.  For the class we had to choose a non-fiction book and write a book report on it (yes a book report...I guess you still do those things in MBA classes).  The book I chose was On Target: How the World's Hottest Retailer Hit a Bull's-Eye by Laura Rowley.  I was dreading (and I mean dreading) reading this non-fiction book.  No romance... I mean what kind of book is this?!   Despite my lack of enthusiasm, however, it needed to be done.  So I begin reading it and guess what?...it was not bad at all!  I actually enjoyed it to some extent.  This book reinforced my love for the one and only Tahrzay (sp?).  On Target discussed many aspects of the retailer: Target's appeal (why is it that you like browsing around Target and wasting time, while you can't get out of Wal-Mart fast enough?), their advertising and promotion tactics (including their bullseye logo), its service and technology, history of the store and the family that started it all, some of their guides for growth, Target's philanthropy, and challenges it faces.  As I walked into Target yesterday, I had a greater appreciation for what Target does and what it stands for and you can bet that yesterday won't be my only trip there this week!